How the World's Biggest Sports Properties Engaged Fans in 2020 May 19, 2021. Max Miceli - Feb 22, 2021 5:01 pm 2021-02-22T17:01:03-05:00. So far, the average viewership for the league's games is only 2.83 million, according to The Athletic. When it comes to ticket sales, fan engagement, and overall viewership, statistics show an increase in numbers since the Supreme Court ruling. A further 74% said that COVID-19 had given their organisation new insight into the future of sports. It's . We interviewed 21 of the top minds in sports marketing to get their thoughts on the most important predictions to watch out for in 2021. Data . STAMFORD, Conn. - Sept. 9, 2021 - NBCUniversal's unprecedented coverage of the Tokyo Paralympics generated numerous viewership milestones, including the two most-watched Paralympic Games telecasts on record in the U.S. Coverage collectively reached 14.1 million viewers across NBC, NBCSN, and Olympic Channel: Home of Team USA, setting a . After their explosive 2021 win in the Horseshoe over . . The eSports market is expected to register a CAGR of 20% during the forecast period, 2021-2026. Going forward for brands, the role of Connected TV Advertising will be crucial. Just as importantly, per MLB Communications, the average viewership for the 2021 MLB postseason through the division series was at its highest marks since 2018. It's a fact that the legalization of sports betting is driving more people to the television and the ticket . Moreover, 2020's highest viewed semi-final match-up, between G2 Esports and Damwon Korea, only recorded a viewership of 2.7m viewers. 5G and Cloud Computing Open New Possibilities in Sports 74% of mobile traffic will be through video in 2024, meaning full integration and understanding of 5G services are high-priority action items. Monday's Game 2 of the ALCS drew 1.88 million . The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. This report projected a 3% annual growth rate until 2022, and its findings proved to be true. Seattle's 2019 championship win over Toronto averaged 1.27 total viewers on ABC, UniMs and TUDN. As we look towards 2021, these are the trends in high school and college sports that we believe will have the biggest impact. In 2021, global esports revenues are expected to reach $1,084 million, representing a year-on-year growth of 14.5%. The lowest since 2007. NO: On the field, fewer children are engaged in sports. Sports Marketing Trends for 2021 The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. This change seems to suggest some level of permanence; 61% of stakeholders across the sports media industry said that their organisation is moving in a different direction than was initially planned for 2021. The recently published study covers the period of September and October 2019 . 14 million millennials are interested in playing a game of on-course golf. A further 74% said that COVID-19 had given their organisation new insight into the future of sports. From sports teams, leagues, brands, media platforms, products, and educational institutes . 1. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Viewership of digital live sports content in the US will reach 57.5 million this year and 90.7 million by 2025. That's up from the average 1.07 million viewers who watched the 2020 game on Fox Sports last year, and up 38% from an average of 825,000 viewers for the 2019 game. The report also shows that: 45% of fans are only paying for streaming services Nearly 50% are watching sports on social media NFL ratings did decline during the fall of 2020. A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%). US broadcasting giant NBC has seen viewership for its coverage of golf's 2021 PGA Tour increase 30 per cent year-on-year (YoY), according to data from Nielsen. Gender Inequality in College Sports. But the tournaments are still unequal. Blog . The top league by peak viewers in Q2 2021 was the National Women's Soccer League reaching 37K peak viewers during the North Carolina vs Louisville matchup. Sports Will Live Sports Viewership Rebound in 2021? Here's what the experts think By Richard Deitsch May 7, 2021 As we navigate a global pandemic that has disrupted so many aspects of our lives, one of the many things impacted has been sports. 1. The World's Highest-Paid Soccer Players 2021: Manchester United's Cristiano Ronaldo Reclaims Top Spot From PSG's Lionel Messi The Good, Bad And Ugly From The Green Bay Packers' Win Over The San. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. Polling Offers Some Clues Experts expect some post-pandemic lift but caution that media headwinds will remain Seventeen percent of those watching. 11.2% of U.S. television homes were tuned to the Texans-Chiefs game in the average minute. According to The Sports Economist, Oregon came with the 13th-highest ratings in college football with 2.31 millions viewers in the 2021 season. The esports industry is worth $900 million. Keywords: fan experience, sports consumer trends, sports viewership statistics, sports viewership trends, stadium attendance, stadium concessions, concert attendance, sports audience statistics Created Date: 3/16/2021 4:27:47 PM . But as Brad Adgate wrote for Forbes, "Despite the falloff, NFL ratings remain strong in a continuing fragmented video landscape.". For comparison, recent episodes of . Combined with the network's . It's . According to Esports Charts, the semi-final matchup recorded greater viewership than the 2017 and 2018 World Finals, which secured around peak viewers. Every month ESI, in collaboration with Esports Charts, will delve into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry.January's figures highlight the continued development of mobile esports, meanwhile, League of Legends' premier leagues make an eagerly anticipated return. 1. The year of the coronavirus was a major disaster for professional sports as every league suffered ratings declines, and lost billions in revenue in 2020. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. (Newzoo, 2021) Meanwhile, the global esports market combined with games streaming is expected to be worth $2.1 billion in 2021 and more than $3.5 billion by 2025. Consulting Expertise . The Worlds Championship has already concluded, with the . (SVG Europe) A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). 73% of sports fans in the UK want to watch sports on OTT platforms. updated on April 26, 2021 April 24, 2021 0 Comment on Gender Inequality in College Sports. February 21, 2021. Social media platforms like Twitter and Facebook also partner with sports organizations to open even more . * According to Sports Business Journal, the average viewer of nationally televised MLB games was 57 in 2016, up from 52 in 2000. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Women are 40% of off-course golfers. Our 2021 outlook highlighted the need for sports organizations to seek new and varied revenue streams and ways to forge deeper fan connections amid the pandemic. (These days, being flat is a tremendous win.) Posting in real-time. with this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering tv viewership, online viewership, attendance, social media,. October 2021; Region: Global ; Sports Online Live Video Streaming Market, By Game type (Basketball Live Streaming, Cricket Live Streaming, Football Live Streaming), Application (TV, Internet, and Mobile Phone) and Region . Sunday's Closing Ceremony averaged just 9.0 million viewers (8.81M on NBC alone), marking the smallest primetime Olympics audience on record. THE LATEST TRENDS IN SPORTS. In 2019, MLB had an average of 28.5 million prime time viewers. 69% of esports revenue comes from advertising and sponsorships. A new Global Advisor study reveals that people from the Netherlands are the most physically active of 29 nations. Sky Sports' English Premier League viewership was up by 21% in 2019. The industry was valued at $1.1B in 2019, and is forecast to balloon at a 21.3% CAGR over between now and 2027. Increasing convergence of sports and society/politics - Athletes will increasingly use their profile and platforms to pursue (positive) societal agendas. More ominous, just 7% of MLB's viewers were under the age of 18. 2. As per the World Economic Forum, the eSports viewers spent 17.9 million hours watching their gaming heroes on channels such as YouTube's gaming channel or on Twitch in the first quarter of 2018. Juniors (6-17) and young adults (18-34) make up about 35% of all on-course golfers. We also underscored the need for greater focus and action on equity and justice issues regarding race, gender, and LGBT+. The pop-culturization of the esports industry has helped power the explosions in esports investment and revenue. Digital live sport viewership in the United States 2021 Watching frequency of live sport on television in the U.S. 2021 Viewership of live sport on TV in the U.S. 2020, by generation Type of sports. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. "A lot of different sports telecasts have held up over these four years better than Raw has," Thurston said. 1 This jump highlights how quickly content consumption is shifting to become more digital. Media 08-19-2021. In the United Kingdom, the BBC reportedly paid 10-12 million for the rights to the Women's Euro football competition in 2021 (now 2022) being hosted in England, up from the 1 million that Channel 4 reportedly paid for the 2017 edition. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. 2021 Sports and Entertainment Consumer Trends | Oracle Author: Oracle . According to data compiled by Sports Media Watch, golf's U.S. Open was down 42 percent. August 19, 2021 04:36 AM Eastern Daylight Time DUBLIN--( BUSINESS WIRE )--The "Sports Fan Analytics & Trends Study in the United States" database has been added to ResearchAndMarkets.com's offering. The most watched esports are not traditional sports-related video games like Madden and FIFA; they are multiplayer online battle arenas (MOBAs), real-time strategy (RTS), and first-person shooter (FPS) games. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. Colin Kaepernick blazed a trail for the Black Lives Matter movement in the US, and Marcus Rashford has been instrumental in campaigning for school dinners in the UK. Ratings are down across the board, and the NFL is still . 838% - the year-over-year growth rate of esports investments. Viewers: The number of viewers aged 2+ viewing the game in the average minute. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Let's analyze Sports Media Watch viewership data from the 2021 college football season and see if Gundy's second-most successful OSU season translated to television. 5. The league was still down year-over-year. We have seen some progress in this space, but there is more to do. The Kentucky Derby: 43 percent. Visual effects and animation firm DNEG has called off plans to go public through a merger with special purpose acquisition company (SPAC) Sports Ventures Acquisition Corp. 2021 Sports and Entertainment Consumer Trends | Oracle Author: Oracle . Murray Barnett General Trends. This shift in viewing meant that cable gave up some ground while streaming also picked up a share point. In 2020, the revenue of the esports industry is expected to surpass $1 billion. According to the forecast, video viewership of the National Football League will. Let's analyze Sports Media Watch viewership data from the 2021 college football season and see if Gundy's second-most successful OSU season translated to television. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. It was off an average of 50 percent over last year's numbers. This growth will come from digital platforms, including virtual multichannel video programming distributors (vMVPDs) and streaming services like Amazon Prime Video, which are ramping up their involvement. 1) NHL's 2020 Stanley Cup Playoffs averaged 953,000 viewers, a 38% drop from 2019. In 2019, 900 hours of PGA Tour golf were covered by media. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop . This represents a 70% growth in the next four years. 2022-06-22T10:44:00Z. The good news is that the average primetime viewership for the cable news giants are massively up versus 2014. "So yes, 'streaming is the future,' but TV ratings still matter, and TV ratings for other programs have declined, but not quite as bad in most cases than Raw has." Thurston has also included 2021 in this timeframe as well. Keywords: fan experience, sports consumer trends, sports viewership statistics, sports viewership trends, stadium attendance, stadium concessions, concert attendance, sports audience statistics Created Date: 3/16/2021 4:27:47 PM . Conventional wisdom, seemingly in concert with common sense, suggested that sports television viewership would expand during the pandemic once the leagues returned to action . Viewership declined 47% from the Rio Closing Ceremony (17.0M). Esports Will Continue Its Rapid Evolution. Here are the latest trends in social media marketing for sports: 1. Even though many Americans were stuck at home as their jobs and cities shut . The number of digital viewers of live sports in the U.S. will reach 57.5 million this year and is expected to exceed 90 million in 2025, a 26% projected increase. In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics. (Statista) Football fans can rest easy knowing that their sport of choice will likely continue to reign supreme among viewers. The viewership of esports alone . 2. ; While the NFL placed 5th in Q2, the return of Thursday Night Football could . Content remains king. Relevant to viewership, trends toward short-form content, mobile and gaming continue to move eyeballs away from broadcast sports towards . Employee Engagement Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. . Fox News has been the highest-rated cable news network for 19 years. Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 NBCSN - 46.6 TNT - 46.4 ESPN2 - 41.8 FS1 - 37.3 GOLF - 33.0 Michael Mulvihill (@mulvihill79) January 5, 2022 Fox comes off a big fall season. 1. Esports has hit this stratosphere in large part because of the social component of live streaming and gaming. CNN, Fox News, and MSNBC all had record-high viewership in 2020. That is almost 13 million lower than 2019. In 2018, investments rose from $490 million in the previous year to $4.5 billion. In fact, there will be 29.6 million monthly esports viewers in 2022, up 11.5% from 2021, according to our estimates. Of the five major sports I reviewed, professional hockey has the largest distribution of Millennials behind the MLS. The viewership report arrives . Esports and Live Streaming Trends 2021. However, esports is inching ever-closer to the top spot. ; Leadership Identify and enable future-ready leaders who can inspire exceptional performance. Nielsen estimates there are 121 million U.S. television homes in the 2020-21 TV season. Sport viewership statistics in 2021 will see esports dominate most other leagues in the US. TV viewership was not off by just a little, either. Gender Inequality in College Sports. To gain more insights into 2021 and CTV viewing trends Portada talked to Laura Vanison, Director of Consumer & Artist Insights, at Vevo as well as with Bryon Schafer, SVP Research at Vevo. This change seems to suggest some level of permanence; 61% of stakeholders across the sports media industry said that their organisation is moving in a different direction than was initially planned for 2021. Rating: The percentage of television homes tuned to the game in the average minute. Here are the TV viewership averages for recent MLS Cup games: 2020: 1.07 million (Fox, Columbus . If you still feel like your head is spinning from 2020, 2021 promises to be even more disruptive and game changing. The vaunted NFL is down 13 percent . My Top 2022 Sports and Gaming Trends to Watch . Hockey fans also have the highest average household income at $104k a year. ; The NBA placed a close 2nd by utilizing co-streaming tactics.They have been broadcasting playoff games on Twitch in partnership with Brazilian streamer Gaules. Forbes reported that there were about 15.4 million viewers on average, down from 18.7 million in 2015. ; Employee Experience Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Home; Home. One in three hockey fans are between the ages of 18 and 34 years old. 2021 could be the year in which traditional sports franchises . The men's and women's College World Series get the same number of viewers on TV.